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HomeMy WebLinkAbout12 04 2019 Study SessionCITY OF CHUBBUCK COUNCIL STUDY SESSION AGENDA DECEMBER 4, 2019 — 4:00PM LOCATED AT CHUBBUCK CITY HALL 5160 YELLOWSTONE AVE. CALL TO ORDER: Mayor England COUNCIL MEMBERS PRESENT: STAFF MEMBERS PRESENT: AMEND COUNCIL STUDY SESSION AGENDA: GENERAL BUSINESS: 1- Update from the Public Works Department. 2- Review of Proposed Amendments to Title 18 Regarding Accessory Dwelling Units and Definitions. 3- Presentation of a Marketing Plan by the Idaho State University Bengal Solutions. GENERAL ANNOUNCEMENTS: ADJOURN: City Hall and the City Council Chambers are accessible for persons with disabilities. Any person needing special accommodations to participate in the meeting should contact City Clerk, Joey Bowers at 208.237.2400 at least 24 hours prior to the meeting. J PUBLIC WORKS / OPERATIONS Proactive O > M O .� ++ O u O CHUBBUCK 0. r-&"- O 1DAHD a V a 100% Effective FY2019 -IMPROVEMENTS ON THE GROUND • WATER INFRASTRUCTURE • STREET CONSTRUCTION • BUILDING PERMITS • DEPARTMENT STAFF - IN-HOUSE CONSTRUCTION PROJECTS w I WE FY2019 -FACILITY PLANNING • CITIZENS COMMITTEE - CITY HALL • DESIGN REVIEW /INPUT BY DEPARTMENTS • DRAWING STATUS - 90% ALL FACILITIES • LAND ACQUISITION - CDA PARTNERSHIP • FINALIZED FUNDING COMMITMENTS J FY2019 -OPERATIONS • FY2020 — DEPARTMENT BUDGETS • 5 YEAR CAPITAL PLAN — EACH DEPARTMENT • IMPLEMENTATION OF ELECTRONIC TIME CARD SYSTEM o EQUIPMENT SAFETY CERTIFICATIONS • STEVE KENT — LEADERSHIP ACADEMY • STRATEGIC PLAN TRACKING - ENVISIO J i FY2020 -TARGET OUTCOMES • "THINK WITH YOUR EYES" • WATER /SEWER -CAPITAL IMPROVEMENT PLANS • WATER /SEWER -RATE UPDATES • MUNICIPAL FACILITIES CONSTRUCTION • IMPLEMENT FINANCIALLY SECURE DEVELOPMENT STANDARDS • POLICY / DECISIONS GUIDED BY STRATEGIC PLAN J LOOKING AHEAD • CONSIDER OUTCOME BASED BUDGETING Omm J Accessory Dwelling Units Standards and Procedures Updates to Definitions and Schedule of Controls Title 18: Land Use 1; h CHUBBUCK AAHA Accessory Dwelling Units (ADUs) A rose by another name... ✓ Mother-in-law suite ✓ Granny flat ✓ Accessory apartment ✓ Carriage house ✓ Caretaker unit ✓ Manager's apartment ✓ Parsonage / Rectory An ADU: ✓ IS on the same lot, and usually in or attached to single family house ✓ IS smaller and subordinate to the single family house x NOT a duplex — not equal units x NOT a room rental — separate kitchen, bath, living area x NOT attached to a duplex or multi -family structure CHUBBUCK IAAHA 12/5/2019 1 Code Maintenance Resource Development Efficiency Trends Accessory Dwellings , 111K Accessory Dwelling Units — 3 Needs Efficiency • Use land more efficiently • Provide more housing • Preserve infrastructure Update Code • Provide better guidance for legal route to create ADUs • Maintain neighborhood character and property values Growing Trend (ond old trend, too) • Allowed and encouraged in new Creative Communities Additional Goals • Provide mix of housing for changing needs • Allow homeowners extra • Income • Security • Companionship CHUBBUCK o-ana 12/5/2019 N Accessory Dwelling Units ADU Observations • Quick survey of 40 jurisdictions • Half in Idaho, half with greater cost of living, third college towns • Nearly all have size limits • Square feet, rooms, % of structure • Pocatello/Idaho Falls — 750 ft2 • Wood River Valley — 1,200 ft2 • Some have minimum size • Some try to regulate who lives in the ADU or how many people Illustration from non-profit in Oregon 8 8 El CHUBBUCK • Parking requirements vary • Ownership required in many • Some use deed restrictions to enforce • Some recognize relative of owner for occupancy • Owner can live in the primary unit or the ADU CHUBBC K ioRnu 12/5/2019 3 ADUs in City Code Existing Code • "Residential Rental Dwelling" unclear if standards apply to renting a single family home • Owner occupancy desired and a factor for consideration Proposed Changes • "Accessory Dwelling Unit" standard term, limit definition and application to accessory • Require owner occupancy in A, R- 1, R-2, require deed restriction • Parking a factor in consideration • Require a parking space • Non-residential land uses not ,addressed • Create standards for non- residential land uses��� CHUBBUCK ADUs in City Code (cont.) Existing Code • Size and height not addressed • Design compatibility not addressed • Approval process says all rentals need neighbors to agree/sign off or a CUP required • Land Use Controls chart differs • Requiring every rental to get signatures or CUP is onerous Proposed Changes • Cha size and height • Require additions/modifications to match existing structure • Limit approval process to ADUs (not full house rentals) • Ali n neighbor and CUP requirements with Land Use Controls chart CHUBBUCK 10809 12/5/2019 4 Definitions Code is a Living Document • Changes with needs of community • Corrections to Land Use Controls chart — compliance between definitions and chart • Compliance between chapters PUD Ordinance • E=nhancements for signs in commercial PUDs — need to define various types • Creative Communities • Introduced several concepts and terms not defined in City Code • Clarify or add definitions of housing types, lot types • Incorporate land uses not yet within City limits CHUBBUCK 12/5/2019 5 City of Chubbuck By Upama Shrestha, Erin Cranor, Ritesh Yadav, and Jake Waggoner Overview Strategies to Attract New Residents and Businesses • City Improvements • Direct Marketing Strategies to Improve Biking and Walkways • Urban Walking Paths • Bicycle Paths for Transportation and Recreation Best Practice Research: Lessons from Other Cities Attracting Residents hat matters? Businesses Affordability Healthcare Facilities • Movie in the Park • Chubbuck Days • "Alive After Five" • CarShows • Farmers Marketsr : create opportunities for residents to interact with local businesses, local government, and EACH OTHER to improve sense of community Advertising Customer Service City Recognition Networking Customer Service If the city can create a culture of taking care of the people who build their city, more people will want to build their city. Networking • Send City of Chubbuck representatives to conferences • What to attend? o International Council of Shopping Centers o International Economic Development Council o Work w/ Bannock County Economic Development and REDI • City of Chubbuck Marketing Materials Remember: Participate regionally, act locally City Recognition 37th ANINU L QiTY LIVAm BILIT R 0 ARDS GREAT PLACES V4EI The American Planning Association celebrates excellence in planning WELCOME To ITHACA, t4rw_ Y YflRiC WHERE hiIGNE��pUCATIpNf,�iSPiRcSMINDS, � ffes. un;. ,iy 1 "� ,.,� �� 5 ,, iTkiACA .. ` ► 1 {� 4 �' Citi LEGF. t CAMPUS. HC lug ! � + V SEA City branding • Recognizability • Attracts residents /visitors • Increases business involvement • Creating an identity • Consistent promotion of city • Creates inclusiveness in a community Arts And Culture Chubbuck lacks: • Dedicated museum/art gallery • Monuments • Strong city branding �/lei 4nnrrr= i,3n��•� nnl nl 1 F c �wL c C culturetrip 1 #-1 1i Importance of museums/monuments • Attract outside visitors • Provide opportunity and stage for innovative minds in the community • Exposure to old and possible new business Thriving people leads to thriving city. Blue Zones - Power 9 Blue Zones- "Live longer, better." -Move Naturally • Not only just exercising but do daily activities that promote movement. Take the stairs for example. -Purpose • "Why I wake up in the morning" -Down Shift • Destress: Take a happy hour -80% Rule • Quit eating once you're 80% full • Eat smaller meals later in the day AL VE. NATURALIV [i E:LPNG - PURPOSE LOVED ONES • r ��':,'Ia FIRs7 SEFIF"r RIGHT TRIBE SU Sa RULE VJINE AT, I'I.ANi SLANT [2psA Rlur Znrei. L1C. AP R�ghcs AF:Qrvrxf 9011TCC: IALp,, w%%�� h h [e;"n s,Luuc'nln, I INCi-9 Blue Zones Results Beach Cities, CA from 2010 to 2017 -Reduced obesity by 25% (50% were children) -Reduced smoking rates by 36% -65% report exercising for 30 minutes per day three days per week. A 9% increase! Savings -$21 Million in direct medical expenses -Reductions in lost productivity resulting in $21 million saved. Projections into 2020 -$71 Million in direct medical expenses (Net of $50 million saved) Strategies to Improve Cycling, Biking, and Hiking According to Chubbuck's survey, the local community values local cycling, biking, and hiking and would like for these opportunities to expand. Three Types of Pathways/Trails 1. Low impact, flat, and urban walking/casual/biking 2. Bicycles utilized for local transportation 3. Mountain bike and hiking trails Would you support a network of bicycle and pedestrian trails that would connect parks and other recreational facHities to neighborhoods, to the center of town, and possibly to other neighboring communities? Yoe Maybe ".0- Source: o0 Source: City of Chubbuck Survey Strategies to Improve Cycling, Biking, and Hiking Low impact, flat, and urban walking/casual/biking paths These paths need to include: 1. Well -lit paths 2. Continuous and safe paths that are paved 3. Separate the bike paths to separate foot traffic and bikers 4. Fairly flat surfaces without too much elevation gain/loss Example: Idaho Falls greenbelt path. • 2.25 miles (Broadway street to highway 20) r Lit path • Split lanes • Drinking fountains and restrooms Source: Idaho Falls Snake River Landing Walkway Strategies to Improve Cycling, Biking, and Hiking Bicycles Utilized for Local Transportation This will include: 1. Wide roads to incorporate cycling paths on the road 2. Long continuous stretches of road (Decrease the risks of cyclist injury and road congestion) 3. Intuitive city planning that will shorten commute times 4. Bicycle storage locations to lock bikes up Source: Biking Path off a Road from Tripadvisor Strategies to Improve Cycling, Biking, and Hiking Example: Starting & Ending: -Chubbuck's downtown area N12 Mile loop C P U) 0 O Denver Mattress Company CP Event Center Meacy;re tlistance ."-_.. en rr; nap rifc, r 0K Ward Park Total area: 1.274.258.92 tN (11&,38253 mr) / Brooklyn's Pfayg=ound Total dislanre: 11.44 mi (1422 km) ' — w gml�n Rd Strategies to Improve Cycling, Biking, and Hiking Mountain Bike and Hiking Trails This will include: 1. Parking lot near trailhead that's well lit 2. Restrooms 3. Drinking fountain 4. Allow the local community to develop the trails to give a sense of ownership Strategies to Improve Cycling, Biking, and Hiking Example: i Source: htrosalnorlhend.arc�/cameis-back-uarkl z Hillside s to Hollow Reserve a t: ams v Hulls Gulch/ Camel's Back Reserve Camel's Back Park Boise Hiils x Village LP s Pond Cabana Inn 2fi The Military An Boise Reserve Zoo Boise Go, ale Map data Q2019 United states Terms lend feedback Source: Google Maps 4 Old Idaht. 5000 ft r Lessons Learned from Other Cities Building educated workforce Partnering with educational institutions and private businesses Recommendation • Tech employment in Idaho will grow by an estimated 13.1% by 2026 • Partner with the University of Idaho's to bring InspirelD program Lessons Learned from Other Cities Affordable housing • Millennials and younger generation are moving away from big cities such as Portland, Chicago, Huston, Washington. Spokane, WA and South Jordan, UT is growing rapidly and one of the reasons for it is affordable housing Lessons Learned from Other Cities Engaging with anchor institution: • The Mayor's office and Cleveland University Hospital (UH) partnered to launch a University Hospital. • Aimed to achieve economic multiplier effect • By the end of 2010, the hospital procured 92% of goods and services from local businesses and hired 18% of construction workers from the city. Recommendation Idaho Central Credit Union (ICCU) can be considered as an anchor institution Lessons Learned from Other Cities Attracting tech companies • Both Salt Lake City, UT and Boise, 1D have seen tremendous growth in tech sector. • In 2018, Idaho overall saw an increase of 6.3% in job growth in the tech industry. Recommendation • Partner with Idaho State University to fund project challenges or hackathons - and invite prospective tech companies Lessons Learned from other Cities. uilding smart ci :. �lft 60% of ns an . t lVve i rb s ity •�cities ' ,-ci-e66°ar� v�sV sl IN - 1 A gies � J.4 �_ _ Questions? Marketing Plan for City of Chubbuc:k Submitted By Ben al Solulkns Idaho State University October 28th, 2Q 1 9 TEAM Dr. Dan Cravens Program Director, Bengal Solutions cravdan@isu.edu (208) 380-3075 Upama Shrestha shreupam@isu.edu (208) 840-9288 Erin Cranor cranerinkismedu .Take Waggoner w aggjacokisu.edu (208) 604-6863 Ritesh Yadav yadarite(7av,isu.edu 1 Table of Contents 1. City of Chubbuck Economic Development Plan..........................................3 a. Strategies to Attract New Residents and Businesses......................................................................................... b. Direct Marketing.......................................................................5 2. Strategies to Brand and Expand Arts & Cultural Opportunities .........................12 3. Potencial Lifestyles for Residents............................................................ 17 4. Strategies to Improve Biking and Walkways..............................................20 a. Low Impact, Flat, and Urban Walking/Casual Biking Paths............................................................ . . . . ............................20 b. Bicycles Utilized for Local Transportation.................................................................................. 21 C. Create Mountain Bike and Hiking Trails within the Local Area..................... ....................................................................... 5. Best Practice Research: Lessons from Other Cities........................................29 6. Recommendations.............................................................................32 2 Strategies to Attract New Residents and Businesses Background In the year 2018, the City of Chubbuck revealed its strategic plan based on the input it received from the residents through online and paper-based surveys. The vision of the city's FY 2019- FY 2024 strategic plan is to transform Chubbuck into a family-oriented community by 2024. The city aims to fulfill its vision by revamping Chubbuck into a city: • with vibrant and aesthetic neighborhoods; + that is diverse, inclusive, and unified; • that promotes participatory governance; • that has a well-managed effective, efficient, and economical government; • that is safe and prepared; + with a strong economy; • with healthy residents; • that is accessible for multimodal transportation; • with thriving youth and children; and • with growing arts, cultural, and recreational opportunities. In order to help the City of Chubbuck fulfill this vision, we have developed a strategic marketing plan with recommendations to help the city attract new residents and businesses to Chubbuck. This plan contains two parts: part one, city improvements and part two, direct marketing to businesses and potential residents. 3 Part One: City improvements In order for new businesses and residents to be attracted to an area, the area must appeal to potential residents in the areas that matter most to them. The following factors are important to individuals when considering a move to a new city: • Affordability • Public Safety • Education • Culture • Public Works Healthcare Facilities This report will address both the current state and recommended strategies for improvement in each of these areas for the City of Chubbuck. Affordability The ability to live comfortably within their means is consistently a top factor in potential residents' decision whether to move to a new city. The City of Chubbuck currently offers a relatively low cost of living and low rental and real estate prices when compared to the national average. In order to ensure that residents and future residents alike can continue to enjoy this benefit, the City of Chubbuck should establish development agreements with developers to ensure that a good mix of single and multifamily residential housing is provided with options available for workforce housing. These development agreements can also include other forward -thinking conditions regarding roads, sewer, parks, and other infrastructure stipulations that will be discussed in part two of this report. The City of Chubbuck should also establish measures that maintain affordability for businesses. Ideas for these measures will be discussed at length in the "customer service" section in part two of this report, which can be found on page 8 of this report. 4 Education Access to skilled labor is the number one factor in a company's location decision. City of Chubbuck residents will attend one of three high schools: Century, Pocatello, and Highland. In the most recent report from the US Department of Education, all three high schools boasted graduation rates above 91% - more than 6% higher High School Graduation Rates than the US national average. Chubbuck is also home to two elementary schools, Chubbuck and Ellis, and one K -S charter school, Conner Academy. Residents of Chubbuck also live within eight miles of Idaho State University, which offers nationally ranked undergraduate and graduate programs in health sciences and unique fields MSTRlLi7SAVERAGE NATIONALAVERAGE of study relating to nuclear engineering and cybersecurity. The university is also home to one of the nation's only university affiliated technical schools, the ISU College of Technology, which provides workforce training in areas like welding, nuclear technology, Information Technology (IT) systems, and robotics. This kind of training prepares graduates for the "middle -skill" jobs that account for nearly 40% of job growth in the US. Chubbuck does not currently have a high school within its city limits. As the Pocatello metropolitan area continues to grow, the City of Chubbuck should do everything they can to ensure that the next high school that is built in school district 25 be built in Chubbuck. In direct business marketing, Chubbuck should also seek to attract businesses in the private school sector for even more education options for new residents. K-12 and secondary education systems are both important in attracting residents and businesses to an area, but off -hours learning is equally important. We recommend that the City of Chubbuck should partner with school district 25 and/or local businesses to create opportunities for off -hours learning that will contribute to the success of the education system in the area. For example, faced with below-average literacy in its schools, the City of Henderson partnered with Clark County School District to create the "APPLE Partnership," a literacy program designed to encourage parental engagement in students' efforts to improve reading ability. Because the City of Chubbuck (and even Pocatello) does not house a Boys and Girls club or any similar organization that might offer off -hours learning experiences like E this, there is a huge opportunity for the city to create partnerships that generate these opportunities in ways that address the specific needs of this community. 1 Public Safety The overall crime rate in Chubbuck, ID is 31% lower than the national average. Violent crime in the area is also significantly lower than the national average. Because crime rates are so low, we recommend that the City of Chubbuck take an approach of proactive community policing in continuing police efforts. Proactive community policing is a strategy that involves engaging with the public to identify and address concerns that prevent crime from ever happening in the first place, rather than the more traditional reactive approach of responding to crime after it happens. One way the City of Chubbuck can do this is by creating roles for school resource officers who can help kids learn about healthy and productive life choices - programs such as anti -bullying programs, mentoring, and civic engagement opportunities. By helping our youth understand the constructive outlets available to them, a proactive policing effort can help prevent them from engaging in criminal activities in their free time. While important, criminal activity is not the only factor that is important to public safety. Ensuring that members of a community have safe and well lit routes to schools, shopping centers, and medical resources is another factor that contributes to the overall safety of an area. Currently, there are several neighborhoods that do not have sidewalks and/ or street lights within the City of Chubbuck. The need for safe biking and walking paths will be addressed in more detail later in this report (see page 18 for this section), and we recommend that these features be added in order to improve public safety throughout Chubbuck. 6 Providing places to recreate in wholesome and constructive ways can also improve the safety of a community. The City of Chubbuck is doing an excellent job in providing parks that can help fulfill this purpose for the community. Based on their recent community surveys, the majority of residents in the area would also like to see a rec center of some kind become available in the community. The construction and opening of such a facility can provide another outlet for community members to recreate in wholesome ways. When individuals have opportunities to spend their free time engaging in these kinds of wholesome and constructive ways, they are Iess likely to engage in criminal activities, and the overall safety of the community is improved. Culture One of the best ways a city can create a unique culture is through community events. Currently, the City of Chubbuck hosts two major community events: Chubbuck Days and Movie in the Park. Chubbuck days is a public celebration involving a parade and a small festival that typically takes place at the end of the summer. Movie in the Park is an event series that is hosted by the City of Chubbuck and multiple of the city's local businesses have been proudly sponsoring the event. These sponsoring businesses include Idaho Central Credit Union (ICCU), RE/MAX Country Real Estate, Simplot, Citizens Community Bank, ON Semiconductor, and Allstate. This event invites community members to come watch a showing of popular family -friendly movies in a local park each Friday in the summer. These events have seen large success and have been effective in drawing residents out into the community, and contribute to the development of a family -centered culture for the City. Given the success of these community events, the City of Chubbuck should consider the addition of more regularly scheduled events to their community calendar. Other cities have seen success with events such as "alive after five," an opportunity for residents to enjoy local music while interacting with local vendors, car shows, and farmers markets. These events provide a chance for residents to interact with local businesses, city government, and with each other to create an improved sense of unity within their community. 7 Food and entertainment options can also improve the culture of an area. The City of Chubbuck is home to quite a few restaurants, but nearly all are franchises. Helping small business owners to open storefronts that increase the number of food options, and especially local food options, to residents is one way the city can improve these offerings for its residents. The City of Chubbuck is also home to the only major movie theater in the Pocatello-Chubbuck area, and houses one community theater. Other opportunities for residents to participate in the arts are limited, and therefore increasing the availability of these opportunities should be a focus of the city as they identify new businesses to attract to the area in part two of this project. Research shows that cities with lots of urban amenities grow faster, so the addition of these amenities will not only contribute to the culture in the City of Chubbuck, but will actually help it to achieve its desired growth at a faster rate. Public Works The City of Chubbuck's public works division currently encompasses the following: planning and development, engineering, parks & rec, streets & sanitation, water & wastewater, and maintenance. Our primary recommendation for the public works department at the City of Chubbuck is to establish forward -thinking standards for future development. For example, when developers are building in an area, instead of putting in six inch pipe for that development, a requirement of 18 inch pipe could be established in order to prepare for the two fields across the street that are anticipated to be developed within the next two years. Although standards of this kind may be more expensive for developers, systems can be set up to recover these costs such as charging future developers a small fee for the use of the already installed pipe system. Because the City of Chubbuck is expecting to see so much growth within the next few years, making these infrastructural preparations will be instrumental in the smooth facilitation of that growth. The city should also make considerations for locations of an additional wastewater treatment facility and any other facilities that may need to be added as the area continues to grow. Parks and recreation is another key element of the public works division for the City of Chubbuck. The City recently conducted a comprehensive survey of the current -state as well as improvements that are needed for each park in Chubbuck. The presence of a park in every neighborhood is a major amenity for Chubbuck residents, and the City of Chubbuck should systematically tackle the improvements needed in each park in order to continue to offer well-functioning and well-maintained parks that are accessible by every resident. Additionally, the City of Chubbuck should continue to require developers to include a park in every new development so they can continue to boast a park in every neighborhood. 9 Healthcare Quality and accessibility of healthcare facilities is another important factor for residents considering a move to a new city, as these factors can impact both quality of life and life expectancy. Currently, City of Chubbuck residents live within ten miles of the nearest hospital, Portneuf Medical Center. What's even better than this, though, is the new development currently happening in the area that is intended to function as the new Chubbuck Downtown area. In 2018, ground was broken on the new 150,000 square foot Chubbuck Medical Campus. This campus, a partnership between Bingham Healthcare, Fresenius Kidney Care, and the Cardio Renal Centers of America, is intended to accommodate the future ..Z healthcare needs of a growing region. ��r - Research indicates that when specialized care services, such as a I ` d' 1 • f 1' are located in a ` is ysis aci zty, community, residents will stay in that area for treatment rather than " '.'-r + . traveling to more urban centers, thereby benefiting the local economy. ►� c -� ', t's' '�� Additionally, the construction and : 0 • Z''1 - opening of these facilities result in job creation and improved labor MA income for residents in the cities -- -- - where they operate, creating ; economic stimulation that is attractive to those considering a move to the area. The Chubbuck Medical Campus is a great start for the city's effort to attract new residents to the area. In order to fully leverage the availability of healthcare services in community and economic development efforts, the city should involve healthcare leadership in its planning to ensure that the healthcare services needed for attracting and retaining businesses, industries, and retirees are provided locally. Part Z: Direct Marketing In addition to making city improvements that will attract businesses and residents into the area, the City of Chubbuck should also participate in direct marketing efforts that will recruit these businesses and individuals to the city. Customer Service The first thing the City of Chubbuck should do to attract businesses to the area is to establish a reputation for top-notch customer service. Although the city may not be able to offer the tax breaks or financial incentives that larger cities may be able to boast, what they can offer is good old-fashioned down-home customer service. The City of Chubbuck should do everything they can to make it as easy as possible for businesses and developers to do business in their city. One way this could be done is to create a development services center at city hall. This center would function as a "one-stop shop" for developers and business owners; rather than having to go to a different place for zoning, building, permits, inspection, etc., this center would provide one location where all of the applications and information needed to open a business or begin development would be available. Services likc this save business owners and developers time, which translates to more money sooner for these organizations. In seeking to creatively finance a center like this, the City of Chubbuck could consider partnering with major developers to fund a salary for an individual to staff the center and provide an accompanying performance guarantee. For example, if developers would be willing to fund this position, the city could offer for their plans to be expedited and delivered on time 45% of the time. If Chubbuck can create a culture of aking care of the people who build their city, more people will want to build their city. If they can create a culture of taking care of the people who do business in Chubbuck, more people will want to do business in Chubbuck. Thus, creating this culture of excellent customer service to developers and business owners can become a major point of differentiation from other cities in Southeast Idaho. Networking Another way the City of Chubbuck can attract businesses to their city is by seeking out networking opportunities that will give them direct access to business owners and decision makers. One way the City can do this is by sending a representative to conferences where 11 t these decision makers will be. The International Council of Shopping Centers (ICSC) and International Economic Development Council (IEDC) conferences are two events that provide these needed opportunities to interact with businesses who may be interested in opening new locations in Southeast Idaho. The City of Chubbuck can work with Bannock 1 County Economic Development to identify which conferences to attend but should seek to send their own representative to these events even if the county is already there representing the region. If Chubbuck wants to differentiate from other cities in the area, they need to participate regionally, but act locally in order to promote their unique selling points (such as the customer service mentioned above) that will draw businesses to Chubbuck versus other Southeast Idaho cities. To effectively recruit at these events, the city should also develop marketing materials such as flyers, brochures, and business cards with a consistent look and feel that can be given to business owners in attendance. City Recognition Another recommendation for the City of Chubbuck to boost marketing efforts to both businesses and residents alike is to seek designations as a point of differentiation. Many organizations offer awards and or rankings on well-known lists that make a city attractive to those considering a move. The City of Chubbuck should apply for and seek out recognition on these lists in order to improve visibility. Based on Chubbuck's current strengths, these are some designations we recommend starting with: • Sports Town USA and Playful City Awards - Sports Illustrated • Tree City USA - The Arbor Day Foundation • City Livability Awards - the US Conference of Mayors • Engaged Cities Award - Bloomberg Philanthropies As the City begins to gain recognition on some of these lists and awards, they should use those designations as major points in their marketing materials and efforts. Additionally, the City of Chubbuck should take steps to examine their digital presence on commonly used websites for neighborhood crime statistics and livability. These websites are commonly referenced by individuals considering a move to a new area and maintaining an accurate representation of the City on these platforms is important to shaping its image and reputation. 12 Advertising Direct advertising in an effective way requires that the City of Chubbuck identify its target market. Who is the city trying to attract? Once target industries are identified, advertising efforts should be directed at those industries. Some channels that may be effective in advertising the city include: is Airports - SLC, Idaho Falls, Pocatello, as lots of regional business travel happens in these areas • Trade magazines and publications - these can be used to attract businesses in the specific industries Chubbuck is trying to recruit. Advertisements in these publications should be tailored to include the unique selling points that will be attractive to businesses in that trade. • Trade conferences - attending and recruiting at specific trade and industry conferences can provide the City with an opportunity for face-to-face interaction to "pitch" the city directly to business owners To get started, we have compiled a list of industries that the City of Chubbuck may be interested in targeting based on their current location, workforce availability, and other strengths: • Distribution centers • Manufacturing • Nuclear Tech/ anything to support the INL • Trade and fabrication • Healthcare Mayor Kevin England is a member of Governor Brad Little's High Speed Data Infrastructure board. If the City of Chubbuck decides to become the high-speed fiber data center of Southeast Idaho and lay fiber infrastructure, they may also be interested in attracting businesses in these additional industries: • Private colleges and distance learning • Cybersecurity • Tech firms • Graphic design and marketing agencies 13 Strategies to Brand and Expand Arts & Cultural Opportunities City Rebranding through Arts: City rebranding can have many factors and ways to it. It can provide significant advantages on that will allow the city to achieve its goals. Starting with a strong city rebranding can not only help in attracting attention in and out of the town, but also influence artistic value of the town. The objective is to generate a brand to attract both professionals, tourists, residents, and businesses. One of the best examples of city branding through arts is Chicago. Chicago has created an artistic culture that has attracted many artists into the local area. While traditional city rebranding includes to promote and diversify themselves, it needs to be considered that architectural pinnacle and monuments are an important part of the culture. During this research I will go specifically over the past examples of how simple branding have influenced arts and cultures. Examples of this: Amsterdam Source: iamexpat.nl 14 I A study showed that Amsterdam was falling behind in growing as a top tourist destination, investment location and attraction. Following this, in 2004 the brand and identity, "Imsterdam" was born. The officials created a profile that would define three core values that would give the city of Amsterdam a new identity. These values were Creativity, Innovation and Commerce. It is reported that almost everyone traveling to Amsterdam at least stops by the landmark to take a picture. A few years after the city rebranded, the cities branding quickly became announced worldwide and caused a great number of tourists to visit the city of Amsterdam. New York Source: blog.merchandise-essential Following a decline in tourists in New York, New York on the verge of bankruptcy this historic logo was born as a strategy to brand the city. What started as a slogan "I Love New York" has turned into an identity of New York which has become a worldwide tourist attraction. This new identity has allowed the city to completely change its landscape and instead of being known for high crime rates, it is now known for its beautiful and boastful city blocks and skyscrapers. New York now accumulates about $30 million each year from tourists visiting the city. 15 City of Chubbuck We believe that Chubbuck needs to create a branding that will allow it to separate itself from Pocatello, ID. Something that gives the city an identity that will give residents and visitors a positive lasting impression of the city. A great example of this is Idaho Falls and Ammon. Idaho Falls has created great branding during the last couple of years which include a city logo that can be seen on signs, city vehicles, and on the city website. It allows residents to see the logo and instantly know this is Idaho Falls and not Ammon. If Chubbuck can create a logo and place it throughout the city on signs that will serve not only as aiding in directional guidance for residents and visitors but also giving the city a specific brand then it will achieve the separation from Pocatello, ID that it is looking for. Cultural & Arts in Chubbuck The City of Chubbuck currently falls behind on setting the correct landscape to promote arts and cultural diversity. Museums and monuments serve as a leading catalyst to bring together the sense of arts into a neighborhood. With no museums dedicated, currently there lies no incentive for artists to be recognized. We would recommend that one form of art is important in a city to help it start the trend. Creating an identity does not only help foster arts and culture, but also helps to promote entrepreneurship. The City of Chubbuck's statement "The Future Together" resonates well with the forward vision. At the same time, if this is decided to pursue further, it should be promoted along with the branding and promotions. Other artistic strategies include providing space in your upcoming downtown for artists to paint on the brick walls. This can create a block of spectacular paintings that will draw in visitors into the downtown area. An example of this is in Boise, ID. They have an alley way in downtown that is full of artistic paintings that is about the length of an entire block on both sides of the walls. The work needs to be preapproved to ensure the art is appropriate and is not offensive in any manner but once approved the artist may get to work. This alley also known as, "Freak Alley" attracts many young visitors and gets very busy on Friday and Saturday evenings. 16 Source: Freak Alley in Boise, ID Museums: Museums are institutions that collect, promote and demonstrate artifacts, history, arts, and culture of the local community. Museums exist of various forms but not limited to: • Armed forces museums • Arts museum • Media and sports museums • University museums • History museums The importance of a museum according to a research team at NAEAJAAMD were able to find that museums can be an important experience contributing to learning experience for young children. Hands on demonstration and interaction with artwork and museum art works can help the children and adults have a rich experience. It provides and discovery opportunities for students. Museums act as a cultural center to attract students, professional artists, and the general public. Museums serve an important purpose for social and educational purposes alike. While 17 classrooms serve as a footstep in understanding the arts whereas museums are responsible to provide a deeper learning of real-life experience. Museums are a way to preserve history and flourish in the future. Thus, a museum and an art center are deemed of utmost importance to preserve, learn and flourish culture in a community. Chubbuck currently does not possess any museums or art centers that are dedicated to preserving and promoting its history, culture, or arts. Chubbuck should invest in creating opportunity that would empower inclusiveness of young artists in the neighborhood. This can be obtained by providing a stage to provide recognition to existing community members and inspire young aesthetic mind. in Potential Lifestyles for Residents Tenn: Blue Zones Blue Zones are cities that have been deemed very healthy places where the population is all on board with increasing their health and living this lifestyle day to day. There are a multitude of benefits for getting a city on board with this lifestyle but it's also fun and interesting to learn about. The local residents of Chubbuck who are avid mountain bikers and hikers would enjoy learning about these Blue Zones. This is from the Blue Zone website (listed below) about a city in California who took on this project: 19 Local officials engaged Blue Zones Project because their childhood obesity levels were higher than the national average (pre 2010). Stress levels were high, particularly in affluent Manhattan Beach, measuring the same as New Orleans post -Katrina, or in Detroit. Since Blue Zones Project deployed in 2010: OBESITY + OVERWEIGHT RATES 25% drop in obese and overweight adults (between 2010-2017). At 12.1 percent, the rate of obesity in the Beach Cities is less than half of the U.S. rate of 28.1 percent - meaning just one in eight Beach Cities residents are obese compared to one in four Americans nationally. 50% drop in childhood obesity rates at Redondo Beach K-5 schools. The number of Beach Cities residents who are above normal weight (obese or overweight) fell from 60 to 50.8 percent. In contrast, 63.7 percent of U.S. adults and 58.7 percent of Californians are above normal weight. SMOKING RATES 36% drop in smoking (between 2010-2017). The smoking rate in the Beach Cities fell 17 percent to just 8.9 percent of residents - a rate significantly lower than the U.S. (18.8 percent) and California (13.7 percent). EXERCISE Now, 65.8 percent of Beach Cities residents report exercising at least 30 minutes a day, three days a week—a 9 percent increase since 2010—compared to just 53.2 percent of adults nationally and 57.7 percent statewide. OVERALL WELL-BEING SCORE The Beach Cities collectively earned the highest 2015 Well -Being Index score (65.9) in the U.S., outpacing all 190 metropolitan areas measured. Individually, Manhattan Beach (68), Hermosa Beach (67) and Redondo Beach (64.8) placed first, second and fifth in the U.S. respectively. CREATING VALUE FOR BEACH CITIES: Since the inception of Blue Zones Project in 2010. improvements in community well-being arevalued at: Savings of $21M indirect medical expenses • Reductions in projected lost productivity of $21M • A cumulative total of $42M in value . $341 average annual per capita value Based on trends over the past 5 years. we project the total value of well-being improvement by 2020 to be; . Savings of $74M in direct medical expenses • Reductions in projected lost productivity of $51M • A cumulative total of $125M in valve • $1.011 average annual per capita value 20 I (5 Source: Blue Zones Reflections on Blue Zones and what they could mean for the city of Chubbuck: It's no secret that young millennials want to be a part of something great that sets themselves apart from others and gives hien or her a sense of ownership and pride. Blue Zones allows individuals to do just that. It gives the individual residents a set of tools and guidelines on how to live that will not only result in a healthier lifestyle for the individual, but they will also encourage more people to live this healthy lifestyle. This could result in a large gathering of young individuals moving to the local area to become a part of this lifestyle. Consider cities in California for a moment, they tend to attract young individuals who are wanting to live a similar lifestyle to the local residents. The golden state is known for having a multitude of outdoor activities available to them and local people to enjoy activities with. It's pretty simple, individuals want to be around similar people and are willing to move across the United States to do so. If Chubbuck was able to gain traction with their young residents the city could create this culture now and in the coining years would see similar individuals moving to the city to participate in these Blue Zones. 21 Strategies to Improve Biking and Walkways From Chubbuck's provided survey: The residents extremely value the opportunity for an increase in hiking and biking trails as listed below. Would you support a network of bicycle and pedestrian trails that would connect parks and other recreational facilities to neighborhoods, to the center of town, and possibly to other neighboring communities? Yes Maybe No Source: City of Chubbuck Survey There are three primary components that this needs to be split into for different customer bases: 1. Low impact, flat, and urban walking/casual biking paths. This is for individuals who are not interested in going up into the mountains and hiking or biking in the dirt. Possibly for families and the elderly who want the opportunity to get outside but also spend quality time in the beautiful Idaho outdoors. These paths need to include: 1. Well -lit paths 2. Continuous and safe biking paths that are paved 3. Separate the bike paths to separate foot traffic and bikers 4. Fairly flat surfaces without too much elevation gain/loss 22 Examples of this: Idaho Falls's green belt is a great and local example. It runs about 2.25 miles (total loop) from Broadway street to highway 20. This path is lit (it could be lit better in sections), paved, maintained throughout the year so people can still walk/run it in the winter, flat, low -impact, has restrooms and drinking fountains placed throughout the path, offers a longer section for those who are interested, and has painted lines to separate traffic. This picture is just south of the green belt in Snake River landing but is a part of the extension of the greenbelt which has been extended further North and South that the original greenbelt. Source: Idaho Falls Snake River Landing Walkway 2. Bicycles Utilized for Local Transportation This includes city planning that includes multiple biking paths that allows the city residents the ability to ride their bike to work, school, gym, etc. safely. This will include: • As new roads are built, Chubbuck needs to incorporate wider roads and include biking paths (As shown below) that are long and continuous without too much disturbance such as cross roads. This creates more congestion and increases the likelihood of an accident with a cyclist and a motor vehicle. 23 • Create intuitive city planning that allows for the residents to have shorter biking commutes times that allow and encourage the residents to ride their bikes. • Build bike storage locations that allow the residents to lock their bikes up when shopping or while at work. Examples of this: This is an example of a bikeway path that is along a road. This bike path could be utilized for local transit to and from work. Source: Biking Path off a Road from Tripadvisor A local Chubbuck park, Cotant Park, has a path around it that the city could tie this walking path into to create a cycling path/route for local cyclists who are looking to cycle a specific number of miles per day. Note: This may increase the utilization of the park and the city should consider other residents that may be negatively impacted by this path. This includes getting a possible route that bikers could feel safe on which will increase the likelihood that they will utilize these paths. Right now, it's very dangerous to be riding on the street with cars while you're on your bike. The city needs to prioritize this agenda where the 24 new upcoming streets have bike paths that will give riders more room to share the road with other vehicles. This is a possible route that cyclists could utilize that is safer than riding on main streets throughout the city. Another possibility is that as the downtown is being built, the city could add a path around downtown that would allow individuals to cycle and walk as they please. Please note: The route includes a new bridge that is currently under construction that crosses the I-15. e 10M mi 9.00 3 ON Ward Park / Owoklyn's Playground Source: Google Maps i5 9 Denver IABUresS Company m I.{_scJre a�stan�e To1a1 sYea'- 1274,259 92 fl' (118,382,53 W' Total distance. 11.94 mi {1 912 kmS W Quinn pd 3. Create mountain bike and hiking trails within the local area This includes trails that have vertical drops of about 500 ft to 1500 ft that would interest those who are wanting a local hiking and biking trails in the dirt while being surrounded by nature. 25 This will include: • A local parking lot that is lit at the beginning of the trail (AKA Trail head) • At the trailhead have a restroom and if possible a functional water drinking fountain • Allow for the local community to work on and fix the trails allowing for creativity and a sense of ownership. • Local land to be purchased and reserved by the city that will allow for the long-term reservation of these trails as capitalistic companies would not be given an opportunity. Examples of this: Create reservations in the city on Chubbuck that have been reserved for hiking and biking trails. Boise, ID and cities across Southern California (Jake Waggoner lived there while serving in the United States Marine Corps and mountain biked and hiked often on these reservations). These reservations were interesting and were strategically placed throughout several neighborhoods that allowed the local residents to walk into the reservation or individuals such as Jake to drive to the trailhead and mountain bike into the trail system. The reservation acted like a center hub connecting all of the neighborhoods together (Please see the picture of Southern California explaining this). 26 This is a picture of where Jake Waggoner used to ride in Southern California. 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Canyon This is a map of Boise, Idaho showing where their city has created local reserves that allow their residents to hike and mountain bike without the worry that a company may build residential or commercial real estate in those areas destroying their opportunities to hike and bike. Z n Hillside f to Hollow ms's Reserve Hulls Gulch/ Camel's Back z Reserve Camel's Back Park Boise Hills - - Viliage Z s Pond nn.,i� si 9 Cabanalnn lLo) • The Military Arike Boise Reserve + Zoo Boise o Go..Qle Old Idahc, Nap data ®2019 Untted States Terms 5900 ft iendfeedback Source: Google Maps Source: Google Maps This photo is an example of a marked trail head that gives visitors more information that the trail is safe to travel on as well as they may legally travel. It also can include brochures and maps that will give additional information to new visitors. Source: Trailhead from Travel Wisconsin 30 Best Practice Research: Lessons from Other cities Building an educated workforce: Almost 70% of Chubbuck residents rated Chubbuck as poor and below average adult education opportunities and a city needs educated workforce if it wants to attract new business. In order to build a robust workforce, cities across the United States are partnering with educational institutions and private businesses (orazio, 2016) to create after-school and summer -school programs. The city of Boise and the Boise State University (BSU) has partnered with local businesses to produce qualified employees such as Micron for on-site classes and pioneering a "new model" with the Micron School of Mechanical Science and Engineering. Further, City of Charlotte, North Carolina launched an Education to Employment and Mayor's Youth Employment Program (MYEP) to provide internship opportunities to its residents. Bigger cities such as Newark, New Jersey launched Centers of Hope and Hire Newark Employment Ready Boot Camp to connect learning and workforce development by providing 10,000 residents exposure to coding and robotics through after-school assistance and employment training opportunities. According to CompTIA eyberstates report, tech employment in Idaho will grow by an estimated 13.1% by 2026 (CompTIA, 2019), but in 2016 Idaho still had 2,300 unfilled tech positions, according to the report (Smith, 2016). To develop Chubbuck's tech workforce, the city can partner with the University of Idaho's to bring InspireID program to Chubbuck. InspireID provides free software application development to residents of Idaho with no prior programming knowledge. Engaging with anchor institutions: Anchor institutions are large organizations, usually educational, medical or cultural, that are deeply -rooted in their local geographies and play a vital role in the local economy. Such organizations inject substantial amount of funds on the procurement of local goods and services and is a major employer that train the local workforce and utilize their vast resources to benefit their local communities. Furthermore, the Mayor's Office and Cleveland University Hospital (UH) partnered to launch a University Hospital. Difference: Vision 2010 that aimed to achieve economic multiplier effect by directing the outflow of spending as much as possible toward local business based in Cleveland. By the end of 2010, the hospital procured 92% of goods and services from local businesses and hired 18% of construction workers from the city. The city and University Hospital effort created new jobs by sourcing locally and increased the capacity of local suppliers to meet supply chain needs. 31 Idaho Central Credit Union (ICCU) headquartered in Chubbuck, ID can be considered as an anchor institution with whom the city can partner to invest in the local community by agreeing to award certain percentage of ICCU's contract to local businesses. Attracting tech companies: 76% of the residents think that the employment opportunities in Chubbuck is either poor or average and 48% of Chubbuck residents strongly agreed that in terms of business, they want high tech -industries. Both Salt Lake City, UT and Boise, ID have seen tremendous growth in tech sector. In 2018, there were over 1,000 tech companies employing over 28,654 people with a growth of 4.1% from 2017 (Loten, 2019) and Idaho overall saw an increase of 6.3% in job growth in the tech industry, only second to Utah (Ramey, 2018). Even though Boise State University provides educated workers for Boise's growing tech sector, the supply isn't sufficient to meet the demand for skilled labor need (Sowell, 2019). According to venture capitalist and professors at Harvard Business School, the best way the city can attract startups and tech companies is by developing higher education programs and attracting diverse talent (Bussgang, Montuari, & Brah, 2019). ISU currently offers various tech programs students as Cybersecurity, Business Informatics, Computer Science, Electrical and Mechanical Engineering, etc. Since tech companies set shop where there is access to human capital (Florida, 2017) and Idaho State University supplies a sufficient number of students enrollment in STEM courses, the city of Chubbuck can partner with universities to fund project challenges or hackathons - a day -long event where tech students build innovative solutions - and invite prospective tech companies as mentors and judges which will provide both the participants and company representatives to network with each other. Affordable housing: According to researchers, millennials and younger generation z are moving away from big cities such as Portland, Chicago, Huston, Washington, etc. The main reason for this are the rising housing costs and poor schools (Adamy & Overberg, 2019). South Jordan in Utah was ranked 12" fastest growing cities in the year of 2018 and one of the � reasons South Jordan's population is increasing is because of the affordability of housing due to Utah's ongoing construction boom which began in 2004. An example of affordable housing within this local area is the master -planned Daybreak Community. Cities are also investing in technologies to retain and attract residents. Further, Spokane, WA is growing rapidly and one of the reasons for its growth is affordable housing (Kramer, 2018). In 2019, t Spokane's cost of living was 14% lower the Seattle's and 5% less than the national average. Although Spokane County's median home prices increased to $235,000, it was still cheaper 1 compared to West Coast metro areas (Kramer 2018). 1 32 t Building Smart Cities: A study conducted by CompTIA found that 60% of Americans want to live in a smart city (Maddox, 2017) and 66% of the cities in the United States are already investing in smart cities technologies. In the same survey, 42% of the city officials said that the city have been utilizing or considering drones technology for public safety, aerial photography, mapmaking, etc. New York, NY has been using sensors on water pipes to spot water contaminants. Cleveland, OH retrieves data from public and private street cameras to help reduce crime rates. Los Angeles has been saving $9 million a year after switching 80% of the street lights to LED lights and 4G LTE small cell technologies are being installed in the smart poles that integrates LED lighting and 4G wireless connectivity which are being rented out to cell phone carriers to generate revenue for the city (Maddox, 2016). Also, a city such as Aurora in Illinois has seen recent growth because of their initiative to invest in smart city technologies (Lord, 2019). Cities are using smart meters for utilities, lead detection sensors, intelligent traffic signals, and radio frequency identification (RFID) sensors in pavement for early detection of reflection cracking in overlays to reduce road construction costs. There are several funding opportunities for cities to fund smart cities. In the year 2016, the Department of Transportation (DOT) announced $65 million in grants to promote cutting-edge technologies in transportation and awarded $40 million to Columbus, OH in 2016 for winning DOT's smart city challenge (DOT, n.d.). Further, Democratic congress introduced the Smart Cities and Communities Act to provide $1.1 billion in federal funding over 5 years to develop local technologies (Johnston, 2019). 33 Recommendations • Engage with the local businesses to find the skill gap that exist in Chubbuck and collaborate with businesses to create workforce development programs. • Collaborate with University of Idaho to bring InspireID to Chubbuck to develop the tech workforce. • Explore federal funding opportunities to transfonn Chubbuck into a smart city. • Partner with ICCU, Portneuf Health Partners, ISU, and other large institutions to invest in the local economy by awarding contracts to local businesses. • Continue to improve in the cities key attributes that will persuade individuals to move to Chubbuck such as improving: public education system, healthcare, crime rates, affordability, lifestyle, culture, future career opportunity, and cleanliness. • Create local reservations that will allow for hiking/biking trails to be created and maintained by the city and local community. • Invest in well lit and safe walking paths throughout the city. • Create and incorporate safe cycling paths throughout the city. • Incorporate Blue Zones creating a healthy lifestyle for current and future residents. • Incorporate strong branding city branding focusing on arts or/and city vision • Invest to establish art center/monument 34 References Adamy, J., & Overberg, P. 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